One of the essentials of creating a content marketing strategy today is understanding the nature of the business as well as the target audience. So, if you wish to take your business to the next level, then find out who your audience is. For instance, if your audience is palm kernel shell importers, then your b2b business needs a strategy that helps you reach out to them. This is why, whenever you get started with a marketing strategy, understanding the audience is the key element of it. What do you think?