It does not matter, how excellent an application developer you are. But if you do not plan your process properly then you may face failure in the end. You need to know your audience very well and cater to the app accordingly. An android app development company needs to create every app as per the needs of the target user of that application. If you do the research then you might get to know that you need to focus on the design or the features of that particular application. What do think regarding this discussion?